AI Insights · Timothy · July 2023
Top 5 Beauty Retail Apps on Android in Egypt - Q2 2023
Analyzing the performance of the top 5 beauty retail apps on Android in Egypt during Q2 2023 reveals trends in downloads and user engagement.
During the second quarter of 2023, the top beauty retail applications on the Android platform in Egypt showcased varied performance metrics, particularly in terms of weekly downloads and active users. Below is a detailed analysis of each app's performance, based on data from Sensor Tower.
Bath&BodyWorks saw a fluctuating pattern in weekly downloads, peaking at 5.9K in the week of April 24, and maintaining a steady range between 1.2K to 4.1K for the rest of the quarter. In terms of weekly active users, the app experienced growth from 6.1K at the beginning of the quarter to a maximum of 13.1K in late April, before stabilizing around 9.8K by the end of June.
Nabda had a notable spike in weekly downloads with 2.7K in mid-April, followed by a significant drop to as low as 251 in mid-June. The app's download numbers fluctuated throughout the quarter, but no data on active users was available.
Elkharat Online, which was released in mid-March 2023, showed a strong start with downloads peaking at 2.5K in mid-June. The app maintained a consistent download rate ranging from 524 to 2.3K during the quarter. Data on active users was not provided.
Eva Cosmetics experienced variable weekly downloads, starting with 876 in late March and reaching a peak of 1.3K in late May. The app's downloads then slightly declined, ending the quarter with 817 downloads in the last week of June. Active user data was not available for this app.
Feel22-Your Beauty, Your Terms demonstrated a steady download trend, with numbers ranging from 239 to 521 downloads per week. The highest downloads were recorded in the week of May 22 with 521. However, similar to other apps, data on active users was not provided.
For more detailed insights and data, you can visit Sensor Tower.